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Elaine Park


Associate Creative Director

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Elaine Park


Associate Creative Director

 

 

 

 

Ideas, art direction, design
& team spirit.

 

 

How can I help?

 

 

 

 

 

 

 

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Toyota


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Toyota


 
 

When you pit a Toyota head to head against it's competitors, there's really no comparison. This website intercepts curious auto buyers to put all the evidence at their fingertips.

 
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Viagra


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Viagra


 

VIAGRA is the most counterfeited drug in America, with over a million men buying fakes online. Pfizer asked us to educate men about the facts and help them buy safely. We created branded entertainment in the form of a documentary series that exposed the truth about cheap VIAGRA – that it's not only fake, but illegal and dangerous.

We intercepted men while searching online, and built the videos around the most popular keywords, dividing the series into individual films around key content areas.

The campaign was a runaway success. It has been mentioned on hundreds of local and national news outlets, reaching an estimated 200+ million impressions. The YouTube channel received over a million views in the just the first 4 months, and the campaign has been recognized with 9 industry awards.

 
 

Watch the case study below.

The password is hmm

 

 

 

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Witness


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Witness


 
 

Founded by Peter Gabriel, Witness empowers people to use video to expose human rights abuses and create change. For this seasonal fund-raising initiative, we reinvented the video and put the viewer in control. Donation goals were far surpassed.

 
 

This pro-bono project was featured on the FWA public shortlist.

Watch the case study video.

 
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Brita


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Brita


 
 

Watermark is the app that helps you do good things for yourself and the world around you. Get a heads-up every time your filter needs replacing so you get the tastiest water every time. Get motivated to drink more water using the hydration tracking tools. And get green like you mean it by saving thousands of plastic bottles from going to landfill and saving money too. 

 
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Jan


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Jan


 

 

 

The Toyota team said "we need to talk about our full range of SUVs," so I had this idea.

 

 

 

 

They said "the Camry handles like a sports car, but no one knows it," so I said "WHOOO!"

 

 

 

 

They said "we have three different kinds of Prius. Can we talk about them all?" So we did.